BRAND's VALUE
Ai brand value assessment (June 2025)
Basic Parameters
The brand boasts approximately 5,000 followers on X/Twitter, demonstrating a strong, niche presence within the fighting game community. The IP includes completely original designs, including the KRM buttons, Atlas frame, and unique layouts. The brand identity is distinctive and instantly recognizable, featuring a consistent visual language that reflects the ENTH aesthetic. While specific sales volume figures are not available, the brand is expected to maintain consistent, selective sales of premium products. It is positioned in a high-end, artisanal market segment aimed at enthusiasts and collectors in the gaming accessories industry.
Evaluation Method
Brand Value (Goodwill and Intellectual Property)
The brand’s strong visual and narrative identity, combined with its 5,000 active followers and artisanal quality products, supports a brand value estimate of between €25,000 and €60,000.
Value of Products and Intellectual Property
The portfolio includes proprietary elements such as the custom KRM buttons and PCB, valued at €10,000 to €20,000, and the Atlas Slim V2.5 chassis, valued at €5,000 to €15,000. Additional value comes from innovative layouts and compatibility features, which add approximately €5,000, along with packaging and visual systems, valued at €5,000 to €10,000. Overall, the intellectual property is valued at €25,000 to €50,000.
Community Value
In niche markets, the value of an active follower base is generally estimated at between €5 and €10 per user, assuming conversion potential. With 5,000 followers, the community value is between €25,000 and €50,000.
Total Value Estimation of ENTH
The combined valuation components produce the following ranges: brand value between €25,000 and €60,000, intellectual property and products between €25,000 and €50,000, and community value between €25,000 and €50,000. This results in a total valuation of ENTH between €75,000 and €160,000.
Final Notes
With an angel investment, ENTH could reach a pre-money valuation of €150,000–€200,000, thanks to its control over the design and dominance in a niche market. A full sale of the brand, including intellectual property, social media presence, and existing stock, could raise between €50,000 and €100,000, depending on the buyer’s strategic interests. To surpass a €300,000 valuation, the brand could employ a few key strategies: securing distribution in high-demand markets like the US and Japan, automating parts of its production, growing its follower base beyond 10,000, and exploring licensing opportunities for its designs or technologies.